Fresh organic uttarakhand Shoppe

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Dear Sir/Madam, FRESH ORGANIC UTTARAKHAND SHOPPE (FOCUS) (Focusorganic.in) is an initiative by a team of enthusiastic volunteers from Uttrakhand to create a Marketing platform for Organic based agricultural produce and their by-products. Agriculture has always been called the backbone of Indian economy, supporting the livelihoods of the majority of the population. Although India has a significant presence internationally in terms of production of key cereals, pulses, fruits, vegetables and animal products, at the same time, productivity is fairly low. Despite a conducive policy environment and strong demand pull for the sector, key challenges plaguing the sector involve smaller holding size, dismal primary and secondary processing infrastructure, a convoluted supply chain with multiple levels and intermediaries, and limited last mile delivery of services, to name a few. With the increasing population and demand for better quality and higher quantity of �food, fibre and feed�,the performance pressure on farms is increasing remarkably. As per estimates from the Indian Council for Agricultural Research (ICAR), the demand for food grains would increase from 192 million tonnes in 2000 to 345 million tonnes in 2030 and hence in the next 20 years, production of foodgrains needs to be increased at the rate of 5.5 million tonnes annually. In such a situation, where we have promising macro fundamentals in the sector but the enablers and catalysing sparks are missing, we need a segment of disruptive technologies/enablers who can leverage technology, leading to increase in productivity,efficiency and output. Our endeavor is to encourage traditional organic farming in the hill areas of Uttrakhand and promote local farmers Through Focus Organic Shoppe team is trying to get a ready market for the farmers of Uttrakhand producing organic farm products. Current focus is Uttrakhand region but as the initiative gets momentum Focus Organics may also explore other Himalayan r

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